How important is UX?

User Experience has been gaining momentum and importance within companies, but have leaders really connected with what it means?

It is hard to argue, that user experience is paramount, in engaging and retaining users / customers. I’m sure most would agree that it is simply common sense.

But we are still in an age where good UX can be a market differentiator. How many companies are driving UX as a high priority?

Even more importantly, which companies have its leaders (C – Level, ie – CEO) pushing for, and driving UX?

Companies need to stop focusing on revenue, and thinking about UX. Revenue is a by-product of UX.

When we think about the metrics that top level management focus on, I assure you revenue would be very high on the list, if not top. Rightly so, but perhaps a shift in thinking, to focus on building raving fans (aka UX), will enable the revenue growth simply as a by-product, and perhaps a few other metrics such as staff satisfaction and engagement.

Food for thought…

 

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